Janelle talks about how she improved her Instagram feed using Preview App. She shares her top social media marketing secrets as the Marketing Director of physical products. How can you use social media to drive profits and create memorable customer experiences? Keep reading for powerful social media insights.
Hi Janelle! We’re so excited for you to take us behind your dreamy feed! First and foremost, can you please introduce yourself and tell everyone what you do?
I’m Janelle. Also known as the overly caffeine-induced marketing director at Blenz Coffee – a coffee shop with 65 locations across British Columbia. Once upon a time, my Instagram feed was a complete mess. But that all changed once I started planning my feed and understanding how to create a story through pictures.
At night, I’m working on launching a blog and a marketing/social media consulting service so I can help others and assist businesses grow! Watch out for it.
Let’s talk about your feed. If you could use only one word to describe it, what would it be?
Ah that’s tough use just one word. I can think of a phrase to describe it:
If only my life looked that pink and bright all the time.
Your overall theme is stunning! How did you find your Instagram aesthetic / style? And how long did it take you to know what theme you wanted to make?
Okay real talk – about a year ago a started with a white and bright theme. I wasn’t too specific on what needed to be coloured white or how the pictures should flow together in a grid. I just overexposed certain areas of my pictures and increased the brightness. I couldn’t figure out how these gorgeous Instagram accounts made all their photos work together, so my solution was to create a page with as much white colour as possible to start some sort of a theme.
Everything began to make sense after I read the Preview App blog . Honestly.
You can tell on my feed where the pictures started looking unified together. Scroll down two full iPhone screens on my Instagram page and you’ll see what I mean.
Before Christmas, all my pictures all have some white elements in them, but no repetitive colors or items in the pictures. Post New Years – when I downloaded Preview App / read the blog posts – all my pictures started flowing together. I chose pink, black and white as my feature colors and I tried to keep the items I took pictures of to three things: myself, nature (flowers), and product/architecture design. I spaced out the pictures and my photos started to flow. My Instagram page had an artistic memoir to it, not just a personal photo diary.
What advice do you have for someone who wants to make a theme like yours?
BONUS TIP: read the Preview App Blog. It’s like the golden key to the secret world of Instagram theme perfection.
I know you are the Marketing Director of Blenz Coffee. What are your top 3 tips for anyone looking into social media to grow their brand and attract clients in a brick and mortar shop.
How is Preview app helping you? And what would you say to someone who isn’t using it yet?
I would say, Why haven’t you started using your favourite free employee who creates your dream Instagram feed and works exclusively for you but doesn’t want to get paid?
Preview App has answered all the questions I wanted to know, but had no idea who to ask. Once I read the blog, everything started clicking together. Once I started a consistent Instagram theme, I noticed my followers, likes and comments go up significantly.
People want to follow an account that has an understandable message and visual story. Show people what to expect from your page in the first three seconds of them looking at your feed. If you can do that, people are more likely to follow you.
DD3! It makes my photos look so bright, warm, and dreamy. Add DD3 with the whitening tool , and you’re set.
Thank you so much for your time and awesome tips Janelle!
You can find Janelle on Instagram .
I will keep you posted when her blog is live.
Tell us in the comments below, which tip resonated with you the most?Sign up
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