Here are October Instagram post ideas, for each day of the week, week by week.
I will also see hashtags and caption ideas .
These can be found in Preview App .
You can use Preview on your phone or computer to plan your posts, Reels, IGTVs and Stories too.

Let’s start.
Week #1: October Instagram post ideas

Friday 1:
- World Coffee Day
- Post: Photo or video with coffee involved
- Hashtag: ‘Coffee + ‘Food’ in Preview App
- Caption ideas: ‘Coffee’ in Preview App
Saturday 2:
- World Smile Day
- Post: Share a photo or video of things that make you smile, or share a smiley selfie
- Caption: ‘Selfie’, ‘Inspirational’, ‘Personal’ or ‘Starter’ in Preview App
- Hashtags: ‘Self-Portrait’, ‘Selfie’, ‘Positivity’, ‘Self-Care’, ‘Self-love’, ‘Wellness’, ‘Wellbeing’ in Preview App
Sunday 3:
- Rest*
Note: We include rest days on Sundays if you want to have a break from social media. If you want to post, feel free to post.
Week #2: October Instagram post ideas

Monday 4:
- World Animal Day
- Post: Share your favorite photos or videos of your pet or animal photos.
- Caption ideas in Preview:
- ‘Dogs & Cats’
- ‘Friends’
- ‘Love’
- Hashtags in Preview:
- ‘Dog’
- ‘Dog Mom’
- ‘Pets’
- ‘Puppy’
- ‘Cat’
Tuesday 5:
- Post: Share a business or personal story
- Caption ideas in Preview:
- ‘Personal’
- ‘Behind the Scenes’
- ‘Starters’
- Hashtags in Preview:
- Type ‘Business’ in the search bar of the Hashtag Finder in Preview to see all the recommended hashtag groups.
- Or type a hashtag related to what your account is about (example: ‘Food’, ‘Fashion’, ‘Art’, etc…)
Wednesday 6:
- Instagram Birthday
- Share your 3 favorite things about Instagram, or
- Give a shout-out to your favorite accounts, or
- Share your Instagram progress or growth
- Hashtags in Preview App:
- ‘Instagram’
- ‘Social Media’
- ‘Content Creator’
Thursday 7:
- Post: Share your essentials (business or personal)
- Hashtags in Preview:
- ‘Lifestyle Blogger’
- ‘Fashion’
- ‘Self-care’
- And other ones related to your post or account.
Friday 8:
- Reels: Join a trend.
- See the latest trending Reels songs on @preview.app feed.
Saturday 9:
- Share your weekend vibes (make it fit your business if you have a business)
- Example: Share what you do during your break or weekend ideas (outfits, foods, etc…)
- Caption ideas in Preview:
- ‘Weekend’
- ‘Selfie’ (if you post a selfie)
- ‘Bed’ (if you take cozy photos in bed)
- ‘Food’ (for food pics)
- Hashtags in Preview:
- ‘Saturday’
- ‘Sunday’
- ‘Positivity’
- ‘Self-care’
- ‘Self-love’
- ‘Wellness’
- ‘Wellbeing’
Week #3: October Instagram post ideas

Monday 11:
- ‘This or That’
- Show 2 photos or 2 options, ask your followers which one they prefer. 1 or 2?
Tuesday 12:
- Share your Behind the Scenes
- Caption ideas in Preview:
- ‘Service-Based Business’
- ‘Behind the Scenes’
- Hashtags in Preview:
- Type ‘Business’ in the search bar of the Hashtag Finder and choose the hashtags that fit your post or brand.
Wednesday 13:
- Share Fall / Spring ideas
- Like: Fall outfits, foods, products or creative photo ideas
- Caption ideas in Preview:
- See all the ‘Fall’ caption ideas, puns, quotes, prompts and fun questions to ask your followers
- Hashtags in Preview:
- ‘Fall’
- ‘Summer’
- ‘Fashion’
- ‘Food’
Thursday 14:
- Share ‘3 favorites’
- Caption idea:
- Ask your followers which one they prefer, or what their favorite is
- Hashtags in Preview:
- Type in the search bar of the Hashtag Finder what your account or post is about, to find relevant hashtags.
Friday 15:
- Reels: Join a trend.
- See the latest trending Reels songs on @preview.app feed.
Saturday 16:
- Share a hack
Week #4: October Instagram post ideas

Monday 18:
- Share a Monday Motivation post
- Like a quote or personal story of one of your wins or improvements
- Caption ideas in Preview:
- ‘Motivational Quotes’
- ‘Inspirational Quotes’
- ‘Starter’ to start your caption with power words
- Hashtags:
- ‘Quotes’
- ‘Positivity’
- ‘Self-growth’
- ‘Self-development’
- ‘Success’
- ‘Business’
Tuesday 19:
- Pros & Cons of …
- Hashtags in Preview:
- Select hashtags related to what your post is about. Example: ‘Fashion’, ‘Food’, ‘Art’, ‘Marketing’, ‘Small Business Coach’, ‘Mindset Coach’, ‘Home Decor’, etc…
Wednesday 20:
- Halloween idea #1 (like outfits, costumes, makeup, hair, home decor, etc…)
- Caption ideas in Preview:
- ‘Halloween’
- ‘Fall (Pumpkins)’
- Hashtags in Preview:
- ‘Halloween’
- ‘Fall’
- Any other related business hashtags if you have a brand
Thursday 21:
- 5 fun facts about you, your brand or product
- Hashtags in Preview:
- ‘Lifestyle’ if you have a personal account
- ‘Business’ if you have a business account
Friday 22:
- Post a Reels: Join a trend.
- See the latest trending Reels songs on @preview.app feed.
Saturday 23:
- Post: ‘Would you rather’
- Have fun! Ask a funny ‘Would you rather’ question to your followers
- Caption ideas:
- Want more fun questions? Check the ‘Weird questions’ caption ideas in Preview App
Week #5: October Instagram post ideas

Monday 25:
- World Pasta Day
- Share a photo with pasta.
- This or That: Bolognaise or Carbonara?
- Food blogger: Share a pasta recipe
- Caption ideas in Preview:
- See all the ‘Food’ caption ideas!
- Hashtags in Preview:
- See all the ‘Food’ hashtags!
Tuesday 26:
- Halloween idea #2 (like outfits, costumes, makeup, hair, home decor, etc…)
- Caption ideas in Preview:
- ‘Halloween’
- ‘Fall (Pumpkins)’
- Hashtags in Preview:
- ‘Halloween’
- ‘Fall’
- Any other related business hashtags if you have a brand
Wednesday 27:
- Share a highlight or win of the month
- Caption ideas in Preview:
- ‘Starter’ to start your caption with catchy words
- ‘Inspirational Quotes’ to share an inspirational sentence at the beginning or end of your caption
- Hashtags in Preview:
- ‘Self-growth’
- ‘Self-development’
- ‘Success’
- ‘Abundance’
- ‘Productivity’
- ‘Positivity’
- ‘Gratitude’
- See all the ‘Business’ hashtags if you want to use business-related hashtags
Thursday 28 :
- World Animation Day
- Share your favorite cartoons, or turn yourself into a cartoon character. It could be a potential Halloween costume idea.
- Hashtags in Preview:
- See all the ‘Art’ + ‘Fashion’ hashtags
Friday 29:
- International Internet Day
- Share your favorite things about the Internet, or
- Give a shoutout to friends you’ve met thanks to the Internet.
- Caption ideas in Preview:
- ‘Starter’ to start your caption with catchy words
- Hashtags in Preview:
- ‘Social Media’
- ‘Instagram’
- ‘Marketing’ (if you are in the online marketing profession)
Saturday 30:
- October photo dumb
- Share your favorite photo or videos of the month
- Caption idea:
- One word to describe October?, or
- 3 things you loved about October, or
- A ‘Personal’ or ‘Business’ caption idea found in Preview App
- Hashtags in Preview
- Any hashtag that describe what is on your photos / videos, like ‘Food’, ‘Fashion’, etc…
- ‘Content Creator’
Sunday 31:
- Halloween Day
- Share your past or present Halloween costume, or a spooky quote
- Caption ideas in Preview:
- See the spooky and fun ‘Halloween’ caption ideas
- Hashtags in Preview:
- ‘Halloween’
That’s it!
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Have fun creating your content and planning your posts in Preview !