Schedule Instagram posts automatically? Auto-post? Is it allowed?

Can you schedule Instagram posts automatically? Yes but... read this. There are pros and cons. This is the new Instagram Business update.

Hello Instagram lovers! Today Instagram announced that they will be allowing auto-scheduling.

But wait!!! There’s a catch.

Let me tell you everything you need to know.

The new Instagram update (new API)

Let me quickly explain to you what’s going on.

Instagram has just released a new API ( = a new system / new Policy ). This new API is called the Business API .

Companies can now use this Business API to build apps that auto-post for Instagram Business accounts .

If you didn’t know, Instagram did not allow auto-posting before. It was against their Policy and could get your account banned, blocked or penalized.

Now, their new system allows companies to build auto-scheduling apps – only if they use the Instagram Business API.

Please beware of companies that offer tools that auto-schedule for you but don’t use this API. They are still breaking the rules.

Here is what you need to know about this new change:

Scheduling Instagram posts automatically is… very limited

Here’s the catch. For now:

  • Auto-posting will be only available for people who have a business profile
  • Instagram will not allow auto-posting for videos
  • Instagram will not allow auto-posting for carousels (multiple photos in one post)
  • You won’t be able to set a location tag
  • You won’t be able to tag users on your photos (you can only tag in your caption)

Note: We will add the auto-scheduling feature in Preview app .

What if you don’t have a business profile… or don’t want to switch to a business profile?

If you don’t have a business profile or don’t want to switch to a business profile: don’t worry. You won’t be affected by this change.

However if you want to schedule your posts automatically, then you have to switch to a business profile.

So what do you think about this new Instagram update? Do you like it? Let me know your thoughts in the comments.